Pebble Beach Co's re-assessment may come down to the value of a name.
Downtown Salinas Farmers' Market falls on hard times.
Bill Murray's antic are merely a continuation of the AT&T's celebrity pranks.
Environmental concerns prompt the development of more eco-sensitive golf courses.
Actor Bill Murray says he's come up through the ranks of golf the hard way.
"LA Law's" Michael Tucker finds golf spiritually uplifting.