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Arts & Culture Blog

Museum of Monterey Director Lisa Coscino Ousted But Not Silenced

Change remains a constant at Monterey History and Art Association's Museum of Monterey, 14 months after its grand reopening. One of the people credited with the museum’s creative revitalization, Executive Director Lisa Coscino, is expected to be replaced; her staff are gone or will be soon. Current board president Mark Baer, who describes himself as a video and community artist, says he will take over her position pro bono and current Monterey History and Art Association Treasurer Christine Sinnott says she will become president of the board.

"There are three phases," Sinnott says. "The first was to get the place back open. Last year's [phase] was to get creative. That was very successful under Lisa. She was very good. The third is sustainability."

That means, she says, spending less money and bringing more in: "We don't want to just depend on donors."

The MHAA board, which oversees the museum, meets Wednesday, Sept. 12, with members to discuss the changes and a "sustainable" future. In October or November, the board is expected to present their plans, along with an audit, to the Monterey City Council, which has ultimate oversight of the city-owned museum.

"I'm hoping to see a very clear explanation of their way forward and how they plan to stabilize their financial situation," says Monterey City Manager Fred Meurer. "And their revenue can't be based on grants they're hoping to obtain. The grants they've obtained have not been able to close their deficits of the last few years."

Coscino wrote a letter to the membership and the press in which she recounts the accomplishments under her leadership, including 17 exhibitions, partnerships, planned exhibits, grants and fundraising, and increased attendance.

"The [museum leadership] keeps telling everybody they're going to keep doing what I did," Coscino says. "Why don't they want to do it with me?"

Sinnott and Baer say Coscino's asking salary was too high, and add they talked about keeping her as a guest curator. Coscino counters that they didn't try to negotiate salary with her and there was nothing in writing about guest curating. She says she wants to finish the work she started, but is wary from the recent upheavals. She’s far from the only one.

"[The museum] is a very valuable piece of city property, sitting at the crossroads of where millions of people pass by each year," Meurer says. "They need to find a way of capitalizing on [that] to ensure their museum concepts are successful. This is not a new problem for [MHAA]."

At 6:45pm Tuesday, Coscino e-blasted a letter to "members and friends" chronicling highlights of her stint at the top helm of the museum, just a day before her imminent removal from her leadership post. It is reprinted here:

*A Year in Review Dear Members and Friends,  

It is with a heavy heart that I write this to you.  

As we prepare for our annual meeting on Wednesday I want to give you some examples of our accomplishments this past year. There are many, and we have so much to be proud of; as I write this, I am amazed at them all.

On June 4, 2011, after being closed to the public for 18 months, the Monterey Maritime and History Museum reopened as the Museum of Monterey (MoM) at Stanton Center. Since then we have opened 17 exhibitions to great critical and community acclaim! Last October, we opened the second floor galleries which host the Museum's permanent collection as well as our historical and cultural exhibits. As recent as 2 weeks ago we opened the "Ship Shop" which houses portions of our Maritime and Allen Knight Collections.  

Besides opening exhibitions at MoM, the MHAA has participated in other important cultural events in the city such as Christmas in the Adobes, Art in the Adobes, Whalefest, the Sloat Landing Ceremony, and La Merienda. These events showcased our beautiful historic properties as well as our commitment to history.  

Our Los Amigos membership group has been very active this year not only in the planning and execution of La Merienda, but also by sponsoring several other fundraisers for MHAA/MoM such as the Burns Supper, Cinco de Mayo Dinner and Filoli Garden Tour.  

MoM at the Stanton Center has hosted several wonderful film festivals this past year. Our 1967 Film Series with the Monterey Film Commission will continue through January 2013. We were a venue for the Big Sur International Short Film Series hosted by Henry Miller Library, the Monterey Bay Film Festival and will host the Blue Ocean Film Festival later this month. We have screened many interesting documentaries, hosted many groups and re-activated the theater as a viable and exciting local film venue.  

We have also created dynamic programming that supports our amazing exhibitions. During the course of the "Flows to Bay" exhibition we hosted dozens of lectures, presentations and films about ocean conservation, health, and management. Actor and art collector Cheech Marin has visited twice to inspire and educate on art, history, and assimilation. And it would be impossible to forget our visit from artist and lead singer of the hit band, Incubus, Brandon Boyd: the line of people around the building, folks traveling from as far away as Nevada, Los Angeles and San Diego. We have hosted book signings, discussed art and activism, listened to great live music, hosted the Boys and Girls Clubs, Lighthouse Keepers and many other groups who had an interest in history.  

The local press has been consistently supportive of our efforts. The Hometown Bulletin, Monterey County Weekly and The Herald have all championed our efforts. Last count I made, we had been mentioned in the papers at least 150 times! Thanks to our programming, we also made it into Huffington Post and SF Examiner. Thank you, Walter, Edie, and Mac.  

The success of our current exhibition, "Music, Love and Flowers" has not gone unnoticed. We were approached by the Grammy Museum to take the show to their venue in LA adjacent to the Staples Center. The exhibition has also been brought in front of Levis to take on a major sponsorship role. I have been contacted by academics as far away as Florence, Italy to use the show for research.  

This year we regrouped and refocused and brought education into the forefront of MoM's mission. Our "Kid's Create" programs have made learning history a participatory experience and a lot of fun. The Ship Shop is our new interactive education and research station that gives children and adults an opportunity to master the art of strategy and model building.  

Besides our accomplishments this year we have positioned ourselves for the future. Upcoming exhibitions and projects include: a major collaboration with the Henry Miller Library and Archives, a study of the Ohlone Rumsien culture, a 3-5 year rotating exhibition discussing 50 years of Sicilian and fishing history, a multi media and participatory exhibition of Fort Ord, a world wide traveling media exhibit focused on the whale as ambassador to the sea, and a fun and educational historic show on the long and rich legacy of the Monterey Fire Department. Fundraising and grant writing for these projects have already begun.  

All of this is a long way of saying that we have brought back vibrancy, viability and life to MHAA, MoM, its' properties and, in some small but meaningful part, the Monterey County community at large. We have a lot to be grateful for and many people to thank.  

First I would like to thank the MHAA/MoM staff, in particular the Curatorial team which has produced these amazing exhibitions and programs and has aided in all the educational and historical activities at Casa Serrano, the Library and beyond. Cristiano Colantoni, Rachel Swarthout and Addison Moore have proven to be wise beyond their years, creative, intelligent, flexible and absolutely invaluable.  

I would also like to thank the many people who inspired and helped me research and create this past year. The Kubernicks, Dianna Cohen, Joel Selvin, Ken Lopez, Robert Williams, Bolton Colburn, Jim Fowler, Enid Baxter Blader, the McClearys, Austin Long, Rosemary Reeve, Stephanie Shepherd, Anita Hilton, Kate Miller, Bob Enea, Magnus Toren and Keely Richter and all the interns.  

After an incredible year of momentum, the Board has decided to make some interesting changes. As of September 14th they will take over the management of MHAA and MoM and I will no longer be Director. I feel this decision compromises our past hard work as well as our future endeavors, and it saddens me greatly. The team that delivered the incredible programming, exhibitions and events of the last year and that is responsible for the press, projects and grants for the future will all be gone. The Curator of Collections, Cristiano Colantoni, was let go last month due to a lack of funding; Preparator / Facilities Manager, Addison Moore, has resigned and so has MHAA Registrar, Rachel Swarthout, whose last day will be September 21st. Several lenders to "Music, Love and Flowers" have requested the return of their items due to this decision. Several future projects have been pulled.    

In the immortal words of Heraclitus, "There is nothing permanent except change." It has been an exciting, challenging year for me professionally and personally. I am filled with gratitude for the opportunities this year has provided. The MHAA/MoM family and community has been a source of joy and inspiration. I have learned much and I have gained insight, knowledge and wisdom. I hope you have enjoyed the offerings we have made this year and I hope you continue to enjoy the projects we have started. Thank you for your confidence, support and encouragement. Thank you for your critiques and constructive criticism.  

The lessons of the 60's have not been lost on me.  PEACE.  LOVE.  MUSIC.  FLOWERS.   

I hope we see each other again soon.  

Until then, lots of love.     Lisa Coscino, Executive Director MHAA/MoM*  

Comments

Jeanne says...

This comment was removed by the site staff for violation of the usage agreement.

Posted 12 September 2012, 8:27 a.m.

gordonfuglie says...

It is no secret that MOM is a historically troubled organization. For it to succeed means a coordinated effort by a creative director (someone like Coscino), a development director and operations manager -- all managing well their own realms, as well as seeking resources in unity, AND inspiring the staff.

Ultimately, the MOM's Board of Directors must lead in supporting these efforts, as they are the owners of the MOM, per the governing documents. They are principally responsible for the MOM and sustaining it. I wish them well in fulfilling their responsibilities in the future.

Posted 12 September 2012, 9:31 p.m. Suggest removal

Jeanne says...

This comment was removed by the site staff for violation of the usage agreement.

Posted 12 September 2012, 9:40 p.m.

MarkBaer says...

I don't know who this Jeanne Grant person is but as President of the Board of the MHAA/MoM I can tell you it is not true. Lisa Coscino and her team achieved everything she claimed she did and more. Lisa is my friend, someone I truly love and admire and a great creative talent. Our parting was only because of the reasons stated in the article. Lisa has a right to speak out and if she is hurt I sympathize. This has been a wrenching experience for all of us involved. I wish her only the best and hope we can collaborate together again in the near future. - Mark Baer

Posted 13 September 2012, 9:13 a.m. Suggest removal

John_Enns says...

Perhaps my letter of August 15 is more relevant now than it was at the time it was published on the Weekly blog. Still, none of my questions have been answered. Perhaps Mark Baer would like to add something.

Dear Walter,
 
I am a big fan of yours and always look forward to reading your take on the art scene in Monterey. As a former treasurer and board member of MoM I took great interest in your piece of August 9, “Mother of Reinvention”, which states that “A look back at the reborn Museum of Monterey (aka MoM) suggests it’s cleared the storm that nearly wrecked it”. This assessment makes things refreshingly clear...or does it?

When I joined the board in September 2010 the MHAA endowment fund was about $750,000. The Association then sold the Perry-Downer house and added another $850,000 to the reserves. Today the endowment stands at roughly $550,000. Evidently, the “revolution” described in your article has not extended to fund-raising activities.

Museum director, Lisa Coscino states that she has increased admission revenues from $230. to $3,145. What does this actually mean? Is it $3,145. in revenue per day? Per week? Per month? Or all year? If it is per day, then the museum should take great satisfaction in the programming successes of the past year. If it is per week or more, then the programs are doing only as well as those of the old Maritime Museum. 
 
These are tough times for non-profits and it will be difficult to support MHAA from $10. admission fees alone. Here is an idea: Ask the beneficiaries of the MOM programming to contribute. A few crumbs ($) from the LA successes of Brandon Boyd (“front-man for Incubus”) and Cheech Marin (comedian-actor turned art collector) would go a long way towards filling the deficits. And these stars would get much needed PR from contributing to MoM. By contrast, why should MoM expect anything from the Grammy Museum or Levi Company in the way of support (as suggested in the article)? 

Where are the funds going to come from to turn the Casa Serrano property into a “jewel box for smaller gatherings like Monterey Museum of Art’s La Mirada” (the MHAA Board president’s Idea)? As I recall from a recent dinner held to raise money for the Casa, the plumbing for the bathrooms were in need of drastic repair. I am embarrassed to say that I had to go into the kitchen to wash my hands. And, this is nothing compared to retrofitting the house and bringing it up to handicapped accessibility standards.

And finally, Walter, what does Coscino's closing remark mean? Coscino says,” Every exhibit starts here, goes around the world and comes back, branding with the city of Monterey. That’s the plan to take over the world.”

Hmmm.....I interpret this in the same way that Howard Finster, the well-known Georgia folk artist and visionary once told me, "I've worked on perpetual motion all my life until I can travel around the world in four minutes.”

Sincerely,

John H. Enns

Posted 13 September 2012, 2:28 p.m. Suggest removal

emilygriffith says...

I was a volunteer for the curator at MOM working under Rachael Swarthout during most of 2011. In December 2011, she told me to take a vacation and "they would advise me when they needed me again." Needless to say, I never received an invitation back. I was later told that I was dismissed because "I was a spy for the other side." I never knew there were sides in MHAA. I don't believe Rachael acted on her own to dismiss me without the approval or suggestion of the Executive Director. Who in the world fires volunteers, especially those whose work has been greeted with appreciation. Emily Griffith

Posted 13 September 2012, 4:20 p.m. Suggest removal

binkyseller says...

Q:
"Who in the world fires volunteers, especially those whose work has been greeted with appreciation?"

A:
Lori Mannel of the PG natural history museum. The volunteers are afraid to say anything. Long-term volunteers quit (some were "fired") in droves. There are a lot of disgruntled former volunteers from the PGMNH, and you will never hear our stories in the Weekly, because Squid thinks Jason Burnett will be president. The Weekly would never run a story about the troubles at the PG museum, because they exist to further Burnett's political career. And the "members" of the PGMNH Foundation don't have an annual meeting like they do at MHAA/MoM, with any sort of vote or voice. In PG, they only offer a staged & orchestrated "community day." Last one, they even "forgot" to let the community know it was happening.

At least the MoM's dirty laundry gets aired once in a while.

Posted 13 September 2012, 6:40 p.m. Suggest removal

JoanMcCleary says...

I am writing to express my admiration and respect for Lisa Coscino. I first met Lisa eight years ago when I was the Director of the Pacific Grove Art Center. She opened a very professional gallery, where she featured one impressive exhibit after another. She supported the nonprofit PG Art Center with generous donations to their fundraisers year after year.

Lisa is very well-respected in the local art community as well as in the huge Los Angeles art community, where she has many friends, colleagues, and connections. She is amazingly hard-working and dedicated and gives her all to whatever she does.
My husband and I served on the Steering Committee for the Music, Love and Flowers exhibit, and we are major lenders of items included in the show.

During the past year, we have had many opportunities to work with and observe Lisa, Rachel, Addison, Cristiano and Jim as they worked together to envision, create, install, and promote the Music, Love and Flowers exhibit and many of the other special events that have taken place at MoM. She has elevated the Museum of Monterey to a new level, generating interest from prominent museums and corporate donors throughout California.

Thank you, Lisa, for a job very well done.

Joan Jeffers McCleary

Posted 13 September 2012, 8:19 p.m. Suggest removal

TGSWEB says...

This comment was removed by the site staff for violation of the usage agreement.

Posted 13 September 2012, 10:42 p.m.

emilygriffith says...

Jeanne Grant, please let us know who you really are. None of the members of MHAA have heard of you so I assume you are writing under a pseudonym. John Enns posted his comments under his own name and so did I. It sounds like you were or are a member of the Board to be privy to such information as tears at a Board meeting. Come on, fess up. Emily Griffith

Posted 20 September 2012, 9:02 a.m. Suggest removal

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