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Hard not to love the new menu at Cafe Lumiere (920-2451), the excellent downtown Monterey coffee shop with a serious gourmet food habit.

And it's not just because of the "Frequently Asked Questions section," though that rules.

Here's a triple-stack sampling why:

*Are you guys sustainable/organic/fair trade/hippies? Are we ever! We proudly serve Acme’s organic, fair trade coffee, Passion Purveyor’s green goods, Glaum Egg Ranch’s organic, cage-free eggs, Straus Family Creamery’s organic milk, Art of Tea’s organic, fair trade tea, and the finest seasonal, local produce available (much of it from the local Farmer’s Markets).*

*Do you have a happy hour? Of course and it’s awesome. Sunday through Thursday from 8 pm to 10 pm all bottles and most pints are $3.50. Special MIIS Happy Hour is Thursday from 7 ‘til closing.*

*Do you have clip art? Hell yeah we have clip art.*

Below that last one appears a picture of a guy on his sixth cup of coffee trembling his ass off.

But it's the other stuff on the menu below him that's even more eye-catching.

The riches—quiches! open-faced sandwiches! lox platters!—fit with the tradition Chef Cirilo Aragon and owner Brandi Lamb (pictured above) have already established, namely superb daily specials like pho ($5.75-$7) on Thursdays and patty melts ($7 with a salad) on Friday.

Now new construction in kitchen means more hot sandwiches like the popular Reuben ($7 with salad) and a full breakfast lineup too with plates like the kale-ciabatta-bacon bowl with two 40-minute poached eggs—a steal at $5.

They’re also adding Sunday brunch with all sorts of goodies—huevos rancheros, eggs benedict, frittatas, French toast, and omelets.

They're even pouring microbrew from six taps, featuring two local wines, and bringing in small-batch sodas from a purveyor in P.G. and even kombucha on tap.

Poached eggs, bacon, beer: That's just my kinda cup of joe.